The company divides its line into six brands: DaVinci, Million Dollar Baby Classic (MDBC), babyletto, Nurseryworks, Franklin & Ben and ubabub. The company’s cribs are sold under the aliases ABC in JCPenney and Baby Mod at Walmart. It also didn’t hurt that the company was the first to see the potential of the Internet to sell furniture.Įven though this company got its start selling low-price Jenny Lind cribs to discount stores, you’ll now find it everywhere from Walmart to pricey specialty stores. Among the first to jump on the import bandwagon (the company launched in 1990), MDB has thrived by selling its wares in a large variety of stores under a series of aliases. Million Dollar Baby (MDB) is one of the industry’s best survival stories-while many other brands faltered in the ups and downs of the nursery furniture market in the last 25 years, MDB successfully adapted to a changing market.
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